This course is on handling the media due to many companies are asked to respond to requests for interviews, need to send out press statements, or handle some crisis the media picks upon. We therefore offer companies that do not have dedicated media liaison people and even those that do have some tips, tools and ideas on how to handle these situations more effectively.
We also look at how to use the media to your benefit. Each company operates in a unique media environment. We hope this course will help your company to think about how it handles the media. This should help your company, through sending out clear messages to achieve its goals for more justice nationally, regionally and globally.
At the end of this course, you will have 2 attempts to achieve an 80% or above on the final exam to receive your Certificate of Achievement! Enjoy the course, and please fill out the survey at the end!