In a perfect world the kinds of issues that our companies take up would be regarded as more newsworthy than some of the sensational garbage the mass media dumps in newspapers, and on radio and television programs. But there are many constraints facing our companies in effectively handling the media. Some media are:
Other constraints are:
It would be worthwhile for your company to think through how it wants to handle the media so that you don’t lose out on opportunities to promote your company and its valuable work.
Why tips on handling the media? If you grant interviews to the media before thinking about how to handle them, or what context the media is operating in, you could do your company more harm than good. Tips help you to: